Jessi Willey | UX & Conversation Design

I am a UX Designer, and Conversational UX Designer rooted in user-centered design thinking, collaborative discovery, and intuitive storytelling. My focus is to collaboratively curate meaningful user interactions that strengthen the impact of digital products and business goals in innovative tech.

Skills

VUI Multi-Modal Interaction Design UX Strategy Analysis and Planning                 Sketch, Adobe CC, Figma, Invision

Amazon Alexa Conversation Design                 Information Architecture      User Flows / User Personas      

User Research / UsabilityTesting                         Interface Design                       Brand, Voice, and Content Strategy

Experience

UX Designer, Freelance | April 20 - Current

  • Award-winning, Amazon Alexa Conversation Skills Challenge, “Best Audio Experience”.  VUI UX Strategy, Multi-Modal Conversation Designer Designer/Lead, Scriptwriting, Dialogue / Utterance implementation, UX architecture workflows, Visual Branding & Marketing

  • Thoughtful execution from concept to delivery for small to large scale projects by utilizing UX design principles and implementing content strategy, branding, interaction design, and analysis

  • Architecting custom website and mobile responsive design utilizing the UX process with agile design sprints, user feedback, analytics, and innovative design.

  • Built and maintained partnerships with dependent teams through Scrum methodology and product design sprints.

  • Developed a mobile app dedicated to underrepresented community job seekers utilizing the UX design process and Adobe XD prototyping.

  • Authored and developed supportive and engaging content for Amazon’s AI voice channel, utilizing CUI authorizing tools, workflows, visual branding, and tone design.

User Experience Design Fellow, General Assembly | February 20 - April 20

  • Immersively learned the UX Design process by committing 10 weeks of hands-on learning of iterative user-centered design to pivot to UX Design as a profession.

  • Curated mobile and responsive web experiences with collaborative design sprints, UX design software wireframing and prototyping, and engaging final presentation.

  • Developed a digital portfolio of case study work with strengths in research and interaction design.

  • Designed lo-fi and hi-fi user interface/mockups with wireframes and prototyping based on synthesized user feedback, analysis, user research, and usability testing.

  • Adopted and utilized UX design standards to align branding and high-quality documentation for passion projects and real-world clients.

Retail Coordinator, James Castle House / City of Boise Arts and History| June 18 - October 19

  • Implemented promotional events and product development for the two top-selling Castle House branded museum store items increasing overall sales by 30%

  • Created S.O.P and Museum Store Manual for daily educational tours and POS Inventory MGMT.

  • Collaborated in creating and facilitating incredible customer experiences utilizing strong storytelling, presentation, and communication skills in daily transactional customer service, educational tours, and artist residency programming.

Merchandise Specialist, Nordstrom Merchandising Group | June 15 -  March 16

  • Coordinated with site coordinators, buying teams, distribution, and vendors to meet sales and B2C fulfillment goals with precision

  • Managed and audited product data and promotional pricing changes within assigned categories by maintaining accurate, seamless data integrity channels

  • Trained coached new employees on daily tasks and submitted process improvement ideas for system bugs to department managers and business analysts

Vendor Operations Specialist, Zulily.com | October 13 - June 15

  • Coordinated with site coordinators, buying teams, distribution, and vendors to meet sales and B2C fulfillment goals with precision

  • Managed and audited product data and promotional pricing changes within assigned categories by maintaining accurate, seamless data integrity channels

  • Trained coached new employees on daily tasks and submitted process improvement ideas for system bugs to department managers and business analysts

Education

BFA, Theatrical Technology | The University of Idaho

Memberships / Affiliations

“Women In Voice” USA | “Women in Voice” builds community, amplifies, and empowers the work and talent of women and diverse people in the voice technology field.